How to pack?

What’s worth throwing into a shipment to keep customers coming back to you?

What’s worth throwing into a shipment to keep customers coming back to you?
It takes approx. 3 minutes to read this article

Traditional marketing activities are worth supporting with additional tools, for example, advertising gadgets that we can put in shipments to customers. Inconspicuous but practical items can act as advertising that will make our brand more recognizable.

If you are running your own business, you are surely wondering what to do to make customers want to come back to you. You can and even should act in various ways. First of all, take care of your website, not only its visual aspects, but also its technical aspects, so that it works quickly and efficiently.

Nowadays, it is slowly becoming a necessity to maintain company social media profiles, which, contrary to appearances, have many advantages, as they allow you to establish relationships with your audience and engage them to build a community around your brand. It’s also a great way to promote yourself in the online environment. It’s also a good idea to invest in advertising gadgets, which will act as a medium to create a positive brand image and increase brand recognition.

What types of advertising gadgets are effective and popular?

Advertising gadgets must be useful and made of good quality materials, because only this will make the brand well associated. The accessories usually bear the company’s logo and basic information about the company, which helps to consolidate the brand image among customers. Let’s choose gadgets thoughtfully, don’t decide on impractical items that will quickly end up in the trash or be thrown into a corner and forgotten. Our goal should be to have the longest possible impact on the customer, so that our brand becomes fixed in his memory and associated with good quality.

We can place advertising accessories in paper bags or cardboard boxes, for example. In marketing activities it is worth using such items as:

  • personalized cards,
  • flash drives,
  • stickers,
  • pens,
  • keychains,
  • mugs,
  • promotional bags (preferably fabric, possibly paper),
  • T-shirts,
  • mouse pads,
  • umbrellas,
  • headphones.

All of the above-mentioned items are characterized by their small size, so we can easily place them in shipments created with our customers in mind. The advantage of such gadgets is also their usefulness, so we can be sure that the gifted person will use our pens or mugs on a daily basis.

What features should the ideal advertising accessories have?

We already know what is worth throwing into a package to keep customers coming back to us, so now let’s take a closer look at the features that advertising accessories should stand out. First of all, let’s make sure that the gadgets are made carefully and from durable materials. This will ensure that our brand is associated with elegant aesthetics and good quality.

Let’s also pay attention to design. Advertising accessories must not only be practical, but also visually attractive and timeless. Let’s bet on simple but original designs that will be remembered by customers. Avoid excess prints and information that will overwhelm the item. It is also important to tailor the gadgets to the recipient and the circumstances. Other accessories will be useful for adults, and others for children and teenagers.

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