Advertising in airports is an effective way to reach a large, diverse audience. Placing your outdoor ad in the right location is essential for success. Let’s explore the best locations to put your outdoor ad in an airport and how it can benefit your business. By the end, you’ll have a better understanding of how to make the most of your airport advertising.
Outdoor advertising in airports can be a great way to reach a wide and varied audience. One of the best places to place an ad is in the arrivals area. This gives you the opportunity to reach travelers who are just starting their journey, as well as those who have just landed and are looking for directions or assistance. Placing an ad in the arrivals area also allows your message to reach people who may be waiting for someone else to arrive.
When it comes to placement, you want to make sure that your ad is placed in an area where people will actually see it. Look for areas near baggage claim and car rental kiosks, as these areas tend to have high foot traffic. Additionally, you should make sure that your ad is visible from different angles, and is placed at eye level. This will help ensure that your ad gets maximum visibility.
When it comes to outdoor advertising in airports, the departures area is one of the most popular spots. With travelers checking in, and people seeing off their friends and family, it is a great opportunity to make an impression. This area is also visible to travelers waiting for flights as they are walking to the gates. Utilizing creative ads with eye-catching graphics can help your brand make an impact in this space. Strategically placed, dynamic ads with interesting copy can make all the difference when it comes to catching the eye of the traveler. Also, be sure to take advantage of ad spaces that are visible to passengers waiting at the boarding gates. This gives your business the chance to have its message seen by a captive audience as they wait for their flight.
Baggage claim areas are one of the most ideal places to advertise in airports. The travelers are usually in the area for a few minutes and it’s a great way to grab their attention before they get to the next terminal.
Baggage claim has both arriving and departing passengers, so your advertisement will be seen by all types of travelers. You can also place advertisements at the ticketing and check-in desks, as well as on the walls and floors near the baggage carousels. This is a great way to make sure that your advertisement is seen by both those coming in and leaving the airport.
Main photo: Phil Mosley/unsplash.com
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