Promotion and e-commerce

What’s inside your site? Check it out with an SEO on-page checklist!

What’s inside your site? Check it out with an SEO on-page checklist!
It takes approx. 5 minutes to read this article

Do you know how many pages there are on the Internet? Or maybe, how does the browser select search results based on our queries? How does the network basically work? Its size is constantly growing, which is why search engines use the help of algorithms and robots. 

Thanks to them, they can properly select websites according to the users’ intentions. So they have a list of guidelines that they must consider when assessing. This is where SEO comes in with all the tools. Learn how to build the foundations of your website to make it visible on the web.

What is Search Engine Optimization?

SEO is the process of improving the visibility and organic search results of a website or web page in search engines like Google, Bing, and Yahoo. The goal of SEO is to attract more visitors to your site by ranking higher in search engine results pages.

SEO on-page vs. off-page 

On-page factors are those that have an effect on your website or web page listing in natural search results. These factors are controlled by you or by coding on your page. These are for example HTML code, meta tags, keyword placement and density, headline tags (H1, H2, etc.), alt image tags, and site maps.

Off-page factors, on the other hand, are not related to the specific content of a webpage but rather how others interact with the page. It includes link popularity, social media mentions, media coverage, backlinks from other websites, participation in social bookmarking sites, and user generated content such as blogs comments and video uploads with embedded links. 

Basic checklist 

Here are 10 foundations that form a stable foundation for your website.

Friendly URL address

Friendly in the SEO world means easy to remember for the users. Make sure your URL is readable, avoid using stop words in your URL, use hyphens to separate words and don’t forget about the most relevant keywords.

HTTPS and SSL certificate 

In order to ensure that your website is secure, you need to have an HTTPS and SSL certificate. This will help protect your website from hackers and other malicious actors. Plus, having a secure website will give you a ranking boost in Google search results. 


A sitemap.xml file is a way to tell search engines about the pages on your website. Creating and submitting a sitemap.xml file can help make sure Google and other search engines are finding and indexing all of the important pages on your site. 


The robots.txt file is a text file that tells search engine crawlers which pages on your website to index and which pages to ignore. This is useful if you have pages on your website that you don’t want showing up in search results. To create a robots.txt file, simply create a text file and name it robots.txt. 

Meta tags

The title tag and meta description are two of the most important on-page elements. The title tag tells search engines what your page is about (try to use a maximum of 60 characters), while the meta description gives a brief summary of your page’s content (here you have 150-160 characters). 


If you want your website to rank in Google, you need to make sure you’re using the right keywords. To do this, you’ll need to conduct keyword research and create a keyword map that identifies which words and phrases are most relevant and popular among your target audience.


You’ve heard it before and you’ll hear it again: content is king. That’s because, at the end of the day, people come to your website for the articles, videos, or other information you have to offer. And if your content isn’t high quality, they won’t stick around for long. If you don’t have time, find SEO copywriting services to boost the ranking. 

Internal linking

By linking to other pages on your website, you can help search engines understand the structure of your site and improve the indexation of your content. Plus, internal links can help improve your website’s usability by providing visitors with an easy way to navigate around your site.

Mobile devices

More people than ever are using mobile devices to browse the web. This means that it’s more important than ever to make sure your website is optimized for mobile devices. Additionally, it is a ranking factor for Google.

Core Web Vitals

First and foremost, you need to make sure your website is loading quickly. Check your basic web metrics in Google Search Console or Google Analytics. You want the average page load time of your pages below 2 seconds. Read more about FID, CLS, LCP here:

To sum up

If you want your website to rank higher in search engine results pages, you need to optimize your webpages using on-page SEO techniques. These 10 basic steps will help you gain more visibility on Google.


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